AI Insights · Timothy · January 2022
Top 5 Film & Television Apps on Android in Central America Q4 2021
Discover the performance trends of the top 5 Film & Television apps on Android in Central America during the fourth quarter of 2021. Get insights on downloads, revenue, and active users.
During the fourth quarter of 2021, the Film & Television category on the Android platform in Central America showcased notable trends across the top 5 apps. Here, we break down the performance metrics for Netflix, HBO Max: Stream TV & Movies, Disney+, Tubi: Free Movies & Live TV, and Star+.
Netflix experienced a significant fluctuation in weekly downloads, starting at 337K in late September and dipping to around 165K in November before rebounding to approximately 279K by the end of December. Active users initially declined from 15.9M to 13.8M but saw a resurgence, ending the year at 15.5M.
HBO Max: Stream TV & Movies showed a steady increase in weekly revenue, peaking at roughly $70K in the final week of December. Downloads followed a similar trend, starting at 250K and eventually reaching 248K by the end of the quarter. Active users grew from 1.4M to nearly 1.6M over the same period.
Disney+ also demonstrated robust performance with weekly revenue hovering around $80K to $97K. Downloads saw a significant boost in late December, climbing to 245K from a low of 124K in late October. Active users increased from 1.9M to 2.2M, reflecting a consistent upward trend.
Tubi: Free Movies & Live TV maintained a strong presence with weekly downloads peaking at 190K in the last week of December, up from 112K at the start of the quarter. Active users mirrored this growth, rising from 526K to 792K by the end of the year.
Star+ saw steady weekly revenue, reaching around $27K in December. Downloads fluctuated, starting at 138K and dipping to 90K before ending the quarter at 106K. Active users exhibited growth, increasing from 438K to 597K over the quarter.
The data highlights the dynamic nature of the Film & Television category on Android in Central America. For more in-depth insights and analysis, visit Sensor Tower.